Good morning, Wednesday readers! This is Kim, from Fantastical Menagerie. I know its winter still, but show season for crafters will be here before you know it! Whether you have been participating in shows for years, or are thinking about starting out, there are always things to learn. I do a combination of Sci Fi Conventions, Art Shows and Festivals throughout the year. All have different requirements. Most have applications that need to be in at least six months before the show is scheduled. When trying to decide if a show is right for you, its important to do some research.
- Does your product fit the show? This should be the first thing to consider. If you sell Star Wars handbags, then the Pickle Festival might not be the best fit for your merchandise.
- How long has the show been running? Is it a first year event or have they been in business for years? Shows that are established have worked out many of the issues with hosting or holding an event, and are, for the most part, running smoothly with set guidelines, a devoted fan base and regular customers.
- Where is the event being held? Is it downtown on the main streets of your town or city? Is it at an event center with ample parking? A pop up shop in a well curated store, with a reputation for events like these? Or is it somewhere less reliable? I haven’t personally found shows in parking lots, gyms, country parks or farms (all examples) to bring out huge crowds with spending money. There is always an event that exceeds expectations, but event location can play a huge role in your success.
- What is the purpose of the event? If it is a charity or church event, they might be more concerned with their side of making money instead of how vendors or crafters will fare. A family friendly festival might cater to a crowd that has a lower price point, and not necessarily care about whether things are handmade. If at a convention, the celebrity guests might be expensive and cut down on what people have to spend. Its always a good idea to attend an event the year before to see if your goods will fit, how things are run, and if there is competition for what you sell.
- Is the show Juried? A juried event is one where you send in photographs, slides, or digital images of your work, display, and sometimes WIP pictures with your application. It is judged by category, level of art, and whether its a good fit for the show. If your goal is to do art shows, this means that all vendors at the event should be at similar levels, with a good variety of art represented, with no Direct Sale or commercial companies there. Some other events will ask to see your work, but mostly to make sure you are a good fit for the show. If you are looking at Conventions or local Festivals, this may not be something you need to worry about.
- What is the expected attendance of the event? You can ask for previous year’s ticket sales, estimated counts, or presale for the current year’s events. Check their Facebook page to see how many ‘Likes’ they have, or how much effort they put into online marketing.
- Cost vs. Profit. How much is the booth or table fee? Do you have to donate an item for an auction or charity? Make sure to estimate or research additional costs such as gas, hotel, all meals and snacks, and if you need to pay someone to help you with your booth. If it seems to high for what you are likely to sell, it may be an event to skip.
If you have done your research, you can make an educated decision on whether on event is right for you to participate in. Next Wednesday, I will be focusing more on Juried events, and the best way to get those photos taken. *Festival picture is Orange Beach Arts Festival*