Happy Wednesday! This is Kim with Fantastical Menagerie. Last week I talked about the first part of deciding what shows to do. You can find that post here. This week, I wanted to go more in depth of the Jury Process.
A juried event is one where you send in photographs, slides, or digital images of your work, display, and sometimes WIP pictures with your application. It is judged by category, level of art, and whether its a good fit for the show. If your goal is to do art shows, this means that all vendors at the event should be at similar levels, with a good variety of art represented, with no Direct Sale or commercial companies there. Some other events will ask to see your work, but mostly to make sure you are a good fit for the show. If you are looking at Conventions or local Festivals, this may not be something you need to worry about.
If you are doing an art show, craft show or festival, the jury process is generally the same. Usually there is an application fee ($10-$50). They will request photos of your display, several of your art, and may ask for ‘work in progress’ pictures. Your display should focus on your art, tastefully laid out.
At an art festival, it should be uncluttered, with plain black tablecloths to the ground (many shows require black cloths, which are easily sourced from Amazon, EBay, or can be cheaply made with thick cloth). Some people use shelving or special jewelry cases. All storage should be put away. Tents should be white, preferably flame retardant (some shows have it as a requirement so its easiest to just have it), with three walls up. Some people add fabric to create a curtain or boutique look- this is up to you.
If you hang photos of your work, or any posters, you either need to crop our your business info or hang banners/photos with no identifying information. Most juries are anonymous, so your entry could be disqualified if they can see business information.
You can do a practice setup in a yard or driveway for photos. Take several different versions, in good light, and make sure to ask other artists and friends to help you decided on a photo, or what improvements to make to it. There are a number of groups on Facebook that can help- Art Reviews on Art Festivals, Jewelry Booth and Displays, or Art Fair Reviews. Try not to take the criticism personally- this about helping your art speak for itself, and improving your display so that you can not only be accepted to a show, you can make it more appealing to customers.
When offering photos of your work, they should be clean, focusing on the pieces, in focus (not blurry), and a standard size if a physical print (4 x 6, 5 x 7). Digital prints may be requested in specific files such as JPEG or PDF. Some shows use a website to process applications such as Zapplication or Call For Entry (CAFE).
Next, more on the application process…
*Photos are of Maggie J Jewelry and Morgan Harris Pottery*