Happy Wednesday! This is Kim, with Fantastical Menagerie. In previous Wednesday posts, I have brought up how to apply for shows, what to do for Juried events and photos, and what questions to ask an event to determine if its a good fit for you. Once you apply, and receive an acceptance, what next?
Creating stock for the event. Generally, think about the theme of the show, the demographics and buying power of customers likely to attend an event. If there are special guests or celebrities, consider whether items inspired by them should be something you offer. A wide variety of pricing can also help. The rule is enough stock to refill your table 3-5 times.
Make sure your display is tasteful, geared toward the event, and something easily visible to customers. It should never overpower your stock. If using tables, consider table lifts. They are easy to make or buy, and raise the tables enough so that customers don’t have to bend too far to see what you have. Organize your things, and have price tags or price signs out. Many customers don’t want to ask the cost of items- they may simply walk away and assume they can’t afford what you have. A sign across the front of your table or hanging on a display behind you will help with customers that are farther away. If at an art or craft show, having a banner across the top bar of your tent, or framed is a nice touch. Make sure it includes a logo or photos, along with contact information such as websites, email or social media links.
Invest in good business cards, shopping bags in paper or plastic, wrapping tissue, bubble wrap, boxes, or other packing materials for customer purchases. Unless you are selling bags or purses, most customers want their purchases wrapped. Buying handmade implies a higher level of service, so make sure that every part of the purchase is a pleasant one. If you want to make reusing or recycling part of your concept, offer newspaper, saved bags, or them about going green. Make sure you can take credit cards, because it will account for a significant number of your sales.
Before your show, its also a good idea to make sure you utilize social media to its full potential. Advertise the show, share photos of the art available, and make sure to publish directions and a map to your space. When at the show, walk around, talk with other artists and vendors, and network. Many times you can share customers, or direct them to someone who may sell something you don’t make. It is a small community, and it helps everyone when you are nice.
Next week, we can talk about pricing your items for your event!